Playboy.com

Considering the range of my responsibilities as a Digital Content Producer and Magazine Section Editor for Playboy.com, to simply say I produced web content or edited a portion of the site would be a disservice to all the various assignments I was tasked with and undertook.

Below you’ll find some links, screen-shots and a list of some of my various responsibilities and proudest accomplishments from Playboy.com:

  • Edit for style, quality, tone, and messaging of all web content for Playboy.com;
  • Manage, format and publish all content for magazine section of Playboy.com;
  • Work with ­Director of Content, Associate magazine Editors and Public Relations staff to coordinate digital release of magazine content on Playboy.com;
  • Support Creative Director and Senior Designers to oversee user experience and information architecture Playboy.com and affiliated web sites;
  • Update homepage daily and magazine section content weekly with a mixture of marketable, popular, timely and socially engaging content;
  • Promote and develop an engaging use of multimedia, including video, still photography and interactive elements to create dynamic, compelling editorial and brand-integrated content;
  • Serve as editor of the online Playboy event calendars, making certain they are up-to-date, thorough, accurate and coordinated appropriately;
  • Create and format web pages using the several of Playboy’s Content Management Systems (Fat Wire, WordPress, MARS, K4);
  • Develop and maintain web editorial style guide, and ensure compliance with those standards;
  • Review and approves content changes before the changes go live on the website;
  • Coordinate with social media and affiliate Playboy web properties to maximize impact, viral efficacy and media pick-up;
  • Nurture, cultivate, and engage Playboy’s audience across various online communities;
  • Develop creative messages that innovate and drive brand-integrated marketing campaigns that utilize and engage social media platforms;
  • Monitor online discussions taking place among Playboy.com visitors, and report on trends and insights;
  • Collaborate, develop and execute digital marketing campaigns with advertising and strategic content directors and production staff;
  • Work with the graphic designers and web developers to create templates for web and new media that better improve production quality and efficiency;
  • Measure and analyze impact of Playboy.com content and marketing campaigns through web sites, social media, online communities and digital communications using various metrics and analytics;
  • Conduct usability testing and enhance the user experience on Playboy.com and affiliate web site;
  • Work with web developers to coordinate search engine optimization for Playboy.com;
  • Keep current on digital editorial and entertainment communication media trends;

Handle various projects as assigned by the Creative Director and Editorial Content Director.

Web Producer and Magazine Section Editor for Playboy.com – January 2011-November 2011

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Home page for Playboy.com – Responsible for general daily maintenance and content creation for Playboy.com: Daily updates, events and news from dozens of Playboy’s various creative properties. Provided quality control support, edited site content and developed re-occurring original content franchises. Produced brand-integrated web content for advertorial and marketing campaigns. Oversaw and helped with a complete redesign of Playboy.com, assisting in site layout, copy and information architecture. Worked in both a custom CMS and WordPress platforms.
My main responsibility was producing and editing for the web all of Playboy magazine content on Playboy.com. Managed communications between various Playboy-branded properties and original content creation. (200k monthly page views)
Developed and produced $200k marketing and editorial campaign for the 2011 film The Rum Diary. This is the iPlayboy component of the campaign; a curated online channel of Hunter S. Thompson inspired articles from the iPlayboy digital archives. Responsible for concept, design and copy.
As part of Playboy’s Rum Diary marketing campaign, I produced this feature on scans of letters between Playboy magazine and Hunter S. Thompson.
Compiled, edited and obtained rights for several articles, features and interviews by or about Hunter S. Thompson from Playboy magazine. Wrote and edited all copy, and directed design layout.
Responsible for updating, editing, developing and creating Playboy.com’s branded-legacy content including features on the Playboy art collection and iPlayboy.
I worked with Playboy’s long-time art curator to create this re-occurring franchise on Playboy.com that featured different artists and works of art from Playboy’s art collection; giving cultural context to the work and historical insight into the artists’ involvement with Playboy.
Repackaging Playboy’s archived and legacy content I created, researched and edited periodic features for Playboy’s Cyber Club.
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